Branding is such a powerful thing. It is a marketing strategy that involves creating a differentiated name and image — often using a logo and/or tag line — in order to establish a presence in the consumer’s mind (Thanks Google!). Take Apple for example; for some people, they think of the fruit, but for many others, it is the American multinational technology company that pops out of their mind.
If someone were to mention to me the word “Raw” back in the late 90’s and early 2000s, this is commonly the first impression I had:
The fact I still thought of the WWE (World Wrestling Entertainment) TV programme says a lot about the impact the brand had on me during my teenage years. Thankfully, my interests changed dramatically since 2001; I now enjoy exercising at the gym and I stopped watching WWE religiously.
Also, I hated the thought of “detox” and whatever that is related to “cleansing your body” back then; now I welcome them with open arms (and tummy). So when a local company called “The Raw Kitchen Malaysia” had an official opening at Vivacity Megamall, Kuching last week, naturally that replaced my perception on the word “Raw”!
THE ORIGINS OF RAW KITCHEN MALAYSIA
Established in December 2014 by a young and enthusiastic couple, they started the small, juicing company at Green Heights Mall to serve the neighbourhood with their cold pressed juice (using a hydraulic press to extract juice from fruit and vegetables. Do Google for the more technical aspect of cold pressing process). It is their belief and vision to enable the people of Kuching to change their lifestyle for the better, by incorporating juices into their diet. Not only do they make it easy to drink, but it’s tasty too, and affordable too (RM12 for 330ml).
I had their juices of course, and it is as advertised: it tastes great! Initially I was worried it would taste like a traditional home-made detox drink: nasty, bitter and foul tasting “poison”… but Raw Kitchen truly impressed me here with the mixture of ingredients used. And as an added bonus, Raw Kitchen doesn’t add dairy, added sugar, water and preservatives. Move aside Tropicana juice!
There’s a ton of variety of flavours from Raw Juicery: the mainstays among them being To the Beet, Orang Utan, Raw Very Veggie, Tropical Lust and Green On. Very creative names!
THE DOCTOR IN A BOTTLE: RAW KITCHEN’S DETOX PROGRAMME
What’s interesting to know is that Raw Kitchen doesn’t just make the juice and sell it to you; in line with their beliefs, they offer a Detox Programme to help you become, well, a healthier you.
As you would figured it out by now, these juices could do wonders to your body. Ideally, you’ll want to recognise the following experience below before you begin:
- Feeling tired, sluggish and lethargic?
- Trouble concentrating?
- Difficulty losing weight?
- Digestive issues?
- Skin problems and bad breath?
If you could relate to any of the questions above, then you’ll need the Raw Kitchen’s Cleansing /Detox Programme. Here’s how it works:
- Choose your Level: Beginner, Intermediate or Advanced
- Choose your Length: 1-Day, 2-Day, 3-Day, 4-Day, 5-Day, 6-Day
- Choose your Start Date: Raw Kitchen will deliver the juices to you, every day of every week.
Historically, I had problems with my digestive system, so I am considering starting the programme after Chinese New Year. What better time to cleanse myself from of all that Bak Kwa (Dried Meat) and CNY cookies!
Kuching has certainly changed much over the years; we got a running event at least once a month, you see a lot more cyclists on the road now, and there are many gyms and aerobic centres to choose from. The fact that Kuching is the first to get the Under Armour brand outside of Klang Valley speaks volume about the Cat City’s obsession with health.
Health food cafes and restaurants with a menu for the health conscious are also blossoming here, so it’s just appropriate for The Raw Kitchen to come in and be part of the market. You can be certain I will have a dose of their juices; you also can obtain their potions at Everise supermarket and Level Up Fitness (and more if I missed out on other locations).
So if you recalled having slimmer body as your “New Year’s Resolution”, then it’s time to keep up with that resolution of yours and take up The Raw Kitchen’s Detox Programme already!
THE RAW KITCHEN MALAYSIA
Jalan Wan Alwi
93350 Kuching Sarawak
The Pan Tree
Green Heights Mall
Lorong Lapangan Terbang 2
93250 Kuching Sarawak