Back when I was a kid, I dread going to the market. It’s often smelly, and the wet floors of the seafood/meat section consistently get me feeling “geli” (ticklish). Also, the market place is always on an outdoor setting, so I never fancied the hot weather. Oh it’s raining outside? I’ll stay at home, mum!
Thankfully, I’ve changed. I fancied cooking since my university days, so I enjoyed the sights and sounds of fresh ingredients and loud but friendly sellers (OK, maybe not so much on the latter.) However, I am still a little concern of the overall hygiene and cleanliness in a typical market. Like it or not, the raw food is exposed to the polluted air and what-not since it’s out in the open. Sure, there’s indoor market now but it’s not going to fully protect your food source from the air pollution.
Which is why, I like supermarkets. Sure, they’re generally more expensive, but they’re safer to consume. There’s quality control. ISO certified. Serious procedures to make sure you don’t die OK?
But supermarkets tend to be boring beyond what it’s supposed to be. You don’t see hipsters going to Everise supermarket, uploading photos on social media and putting in text like “Oh, just chilling in Everise. Love this place!” do you?
What if I told you a supermarket could be the next hipster place in Kuching?
That’s right folks. Let me introduce to you, Everise “Market Place” at Vivacity Megamall.
Taking up the basement floor, occupying an area of 30,000 square feet, this latest retail concept and flagship supermarket offers an experience unlike your standard grocery shopping! What’s their trick? By incorporating lifestyle and social elements into the store of course!
Import-product-loving hipster? Everise “Market Place” will be your little heaven; the outlet offers an exciting range from imported fresh fruits (OMG they have blueberries!) and vegetables, premium yogurt, gourmet chocolates, fine pasta, imported drinks, gourmet wine and more.
And to be sure the Weeaboo/Kimchi Wannabe/Banana self in you is taken care of, Everise has a dedicated section for Japanese, Korean and Western specialty food. There’s a bakery corner which offers on-site baked pastries, made-to-order sandwiches and a sushi bar featuring delicious sushi sets and other Japanese delicacies freshly made on the spot. Nicely done Everise!
Brought your kids to the supermarket? No problem, Everise has a free-play mini playground for the young ones to enjoy. You can dump your bored husband and anti-social teens there too hahahaahahah
And the ultimate selling point of this “Market Place” for hipsters? There is a cafe in the supermarket. THERE IS A CAFE IN THE SUPERMARKET! Now the youth can tell their mums “I’m busy buying the groceries” while they were actually sipping freshly brewed coffee while indulging in choices of pancakes, cookies and donuts at the new Rusty Bean & Batter cafe with their friends!
OK, so the concept isn’t exactly new; the idea has been established in KL for some time and I believe it’s already common in the 1st world countries. But it’s new here in Kuching, so I’m pleased Everise took the evolutionary step and perhaps the competition would follow suit.
As per the press release, “The thematically zoned atmosphere sets the tone for gourmet food exploration and discovery”.
Sort of…wait. I did left out something that’s even better than the presence of a cafe in there.
In fact, I intentionally left this out because this “something” deserves a post on its own.
Regular readers of mine and a fair bit of Kuchingites would’ve figured it out by now. But I’m saving the best for the next post!
Clue: “Hog & Wild”.
(Part 2 tomorrow, hopefully!)